Universal McCann, Client: Johnson & Johnson

- Work closely with consumer and media strategist and investment specialists to help build a media plan, while also handling day-to-day client requests
- Use qualitative and quantitative research to develop consumer insights and budget allocations
- Compile research data to help the planning teams ensure the client is reaching target audiences.
- Develop tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries.
- Reported to four client leads on Johnson’s Baby, Band-Aid, Listerine, Corporate Equity